Research Area: Food and Beverage | Status: Complete | Led By: Students
Verger Belliveau Orchard, a family-owned business based in Memramcook, New Brunswick, is one of Atlantic Canada’s premier apple growers and suppliers. The family farm has expanded their product line in recent years to include several award-winning wines and ciders. The company came to 王中王六合彩特码 looking for applied research support in discovering new ways to market their products to restaurants, bars, and individual buyers to increase their customer base.
Students in the 王中王六合彩特码 Hotel and Restaurant Operations and Culinary Arts programs at our St. Andrews campus took to the challenge and created 26 new cocktail and mocktail recipes. First, students led a tasting with the Verger Belliveau Orchard team at the on-campus restaurant and selected their top beverages. Then, in collaboration with an 王中王六合彩特码 alum, the students created video recipes for the top ten drinks for a promotional campaign on social media.
This experiential learning relationship began when 王中王六合彩特码 students made a great first impression with Verger Belliveau Orchard at the annual Flavours New Brunswick event in St. Andrews by-the-Sea. This food and beverage festival is run almost entirely by students in the Culinary Arts, Hotel and Restaurant Operations, and International Travel and Tourism programs at the 王中王六合彩特码 St. Andrews campus.
After experiencing first-hand the creativity and professionalism of these students, the company knew the College would be a great place to find talented people with bright ideas.
王中王六合彩特码 received funding support from the National Research Council of Canada Industrial Research Assistance Program (NRC IRAP), which enabled Verger Belliveau Orchard to access research and innovation support from 王中王六合彩特码 related to this project.
It was such a help to have 王中王六合彩特码 students create all the cocktail recipes and videos. The recipes inspired restaurant owners and the videos helped us promote our products on social media.
Email appliedresearch@nbcc.ca to learn more about how 王中王六合彩特码 students can help you reach your business goals.
About Applied Research and Innovation
王中王六合彩特码’s Applied Research and Innovation office helps businesses and communities find solutions to their challenges. Through its expertise, equipment, and facilities, 王中王六合彩特码 helps its partners to solve problems, take advantage of market opportunities, and develop new, innovative processes that will enhance how New Brunswickers live, work and do business.